Insights

Apple can no longer claim the Apple Watch as a 'CO2-neutral product,' rules a court in Germany.

A court in Frankfurt said that planting eucalyptus trees on leased land in Paraguay, secured only till 2029, does not cut it.

This ruling highlights that while you can create a blockbuster PR moment, like Apple did with its high-profile “Mother Nature” campaign, material impacts will eventually catch up with impressions.

📺 Check out my analysis of Apple’s “Mother Nature” campaign and what it can teach us about making sustainability go viral.

https://youtu.be/9HX0AWvprPo?si=kJfCG1C9JBqWR9LU

#Apple #Climate #Sustainability #CorporateComms #Germany